ANN ARBOR, Mich., Oct. 11, 2018 /PRNewswire/ — Workers’ compensation and specialty insurance leader AF Group and its agency partner Phire Group launched an integrated marketing campaign this month to promote a greater understanding of workers’ compensation insurance. Although the majority of American workers receive this essential employee benefit, common misconceptions about the role and benefits of workers’ compensation persist.

AF Group desired to address these misconceptions and share how a true workers’ compensation partner can have a positive impact on policyholders’ lives in this evolving industry. To achieve this, the company collaborated with Phire Group, its agency partner for the past four years. The agency developed an integrated marketing campaign that focuses on real-life stories that demonstrate how AF Group’s family of brands is effectively protecting policyholders and enhancing the lives of injured workers.

The «Proud sponsor of comeback stories» campaign launched through AF Group’s brands, including Accident Fund Insurance Company of America, CompWest, Third Coast Underwriters, and United Heartland. Each story, shared from the injured worker’s perspective, spotlights how individuals were able to get back to work and back to life following a workplace injury.

«Partnering with our valued agents to create safe workplaces has been our strength for more than 100 years,» said AF Group spokesperson Bob Lapinski. «Along with this, our commitment to getting injured workers back to life in the fullest capacity possible has been our ongoing passion, and something our compassionate teammates are committed to every day.»

AF Group was also able to share what’s in store for the future as they continue to evolve and improve access to their expertise and insurance offerings.

About AF Group
Founded in 1912, AF Group (Lansing, Mich.) and its subsidiaries are premier providers of innovative insurance solutions. Rated ‘A-‘ (Excellent) by A.M. Best, AF Group is a nationally recognized holding company conducting business through its brands Accident Fund, United Heartland, CompWest, Third Coast Underwriters, AF Specialty, and Fundamental Underwriters.

About Phire Group
Phire Group is an award-winning independent brand definition and activation company that ignites partner organizations through complete research and brand strategy, breakthrough creative, and comprehensive digital and traditional capabilities. Phire Group plans, creates, manages, and measures the complete marketing ecosystem, turning prospects into customers, customers into believers, and believers into their partners’ greatest marketing opportunity. Additional information is available at

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SOURCE Phire Group